Kraken Joins X's Cashtag Partnership Program
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On September 16, Kraken joined X's U.S. Cashtag Partnership Program. Users can click on code tags like BTC on X and be redirected to the Kraken app or website through a trading link, where they can log in or register to complete their purchases, with transactions still occurring on Kraken's end. An experiment conducted by the UK's Financial Conduct Authority in 2024, involving over 9,000 consumers, showed that push notifications increased trading volume by 11%, while points and lotteries boosted trading volume by 12%.
-- Price
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