Strive CEO Pushes Bitcoin into Traditional Financial System

By: x.com|10/08/2026 11:43:18

Strive CEO Matt Cole stated that large institutions, constrained by stock investment authorizations, cannot directly purchase Bitcoin or its ETFs. As a result, they are turning to buy shares of Bitcoin treasury companies to gain indirect exposure to BTC risks. He pointed out that without Strive and MicroStrategy, portfolio managers would be unable to gain Bitcoin exposure in this $500 billion pool of funds. Cole emphasized that Strive is pushing BTC onto the track of the traditional financial system.

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